Powershop as energy industry disruptor

27th March 2015

Caitlin Fitzsimmons reports in BRW (26/3/15):

"Online electricity retailer Powershop has a novel way of winning new customers – getting online activist group GetUp to do the sales and marketing for them. ... GetUp chief executive Sam McLean says the goal is to get 50,000 people to switch before the annual general meetings of the big three power companies, Origin, Energy Australia and AGL, later this year. ...

"The switching campaign is part of GetUp’s Better Power push to champion climate change action and renewable energy. The big three energy companies, which control 75 per cent of the energy retail market between them, are campaigning heavily to abolish or reduce the Renewable Energy Target. By contrast, Powershop strongly supported retaining the target in its submission to the recent government review. 'It seemed to us that as consumers we’re handing over hundreds of dollars to companies lobbying against our values and against climate action and we wanted to find a way to use our power as consumers positively rather than supporting companies doing the wrong things in regards to our climate', McLean says. 'It’s not enough just to criticise the companies we don’t like, we have to give people a positive alternative and show these companies that they’re actually losing customers by taking the stance they are'.”

Ref: http://www.brw.com.au/p/marketing/retailer_getup_activists_powershop_RUM...